In my Elements and Lightroom workshops over the past year or so, I’ve noticed that more and more of my students are neither professional photographers nor hobbyists. They own retail businesses and want to improve their photos in order to market their products better.
One student made children’s clothes and wanted her Etsy listings to look professionally photographed. Another sold jewelry. Most recently, Carissa of The Gilded Thimble learned Lightroom in order to streamline her routine for marketing her wedding dress alterations company.
I visited with Carissa to learn more about this trend. Below, you’ll learn why using Lightroom is so important to her business.